Online engagement is an opportunity to create brand advocacy by delivering satisfaction and inspiring trust in a public medium. This requires a company’s internal communities to fulfill brand promise with new urgency. Both the risks and benefits of pursuing advocacy in a public medium are higher than traditional media. If the brand promise to the online community isn’t supported by a company’s internal communities, then carefully crafted etiquette in social media is a futile gesture. We facilitate definition of the authorities, protocols, procedures and processes needed to drive urgency and distill action for the fulfillment of the brand promise.
No strategy is better than its implementation. The primary cause of failure in meeting strategic goals is poor implementation. To meet goals and generate Return On Investment (ROI), daily tasks of engagement must cause the desired outcome. Too often, the activity of engagement is unplanned, decentralized, under-resourced or positioned low in the management structure away from informed scrutiny. we serve as a control point for implementation, and we align strategy, tactics and tasks. We install sophisticated technologies for engagement and internal information sharing. Our focus delivers superior utilization and lower overhead costs.