Productive and effective engagement requires an integrated technical platform. Engaging around the clock, across applications, requires more than cobbling together a few free tools and apps. Real time response standards are exacting and time consuming. We use a technical platform that integrates monitoring, analysis, approach and response functions. Intelligent key word selection and real time monitoring, alerts and notifications are critical. CRM integration and a single response control panel across multiple applications is essential. Controlling the standard of engagement requires central work sharing and review. Radian6 is our current technology choice for engagement.

We believe in applying an easy to use web based information sharing platform. This allows the building and sharing of all information necessary for effective engagement. A company’s internal communities engage online in support of common objectives while facing common risks. They must be equipped to access, share and build history, procedures and protocol. Maintaining a learning organization culture requires a system for storing, accessing and applying the knowledge of individuals over time. Without learning, companies are doomed to relive their mistakes. Clearwiki is our current technology choice for the sharing and learning organization.